Maze Reality

FMCG

Immersive technology offers brands a powerful route to higher ROI by transforming how consumers discover, experience, and connect with products. It drives engagement rates up to five times higher than traditional campaigns. By blending entertainment, education, and personalisation, immersive tech not only increases sales and customer loyalty but also reduces marketing waste through precise targeting and measurable performance analytics, delivering stronger returns across the entire FMCG value chain.

Portals

With a simple scan, customers can step virtually into brand experiences and be met by compelling life like 360 content. Inspires confidence and emotional connection, powerful marketing and engagement to help differentiate brands and create memorable, shareable experiences.
A unique way to connect directly with consumers,  enabling real-time product visibility. For marketing teams, mobile portals provide a channel to deliver personalised promotions, loyalty rewards, and product education, driving stronger brand engagement and repeat purchases. Streamlining communication, boosting accessibility, and fostering brand loyalty ensure brands remain agile, and competitive in an increasingly digital marketplace.

 

Events, pop up tasting

Using Mixed Reality (MR) and Augmented Reality (AR) for events, cocktail experiences, and pop-up tastings allows brands to create unforgettable, immersive engagements that go far beyond traditional sampling. Guests can interact with brand stories, see cocktails come to life or explore the heritage and craftsmanship behind each product in an interactive, visually stunning way. Virtual overlays can guide participants through tasting notes, pairing suggestions, or virtual mixology tutorials, blending physical and digital elements creating a multisensory experience that deepens emotional connection. These immersive activations not only captivate audiences but also generate social media buzz, increase dwell time, and provide valuable data on engagement and preferences, turning every tasting into a powerful marketing opportunity.

Walkthroughs

Immersive walkthroughs offer brands a powerful way to showcase their products, heritage, and production journey in a visually compelling and interactive format. By allowing consumers, trade partners, and buyers to virtually explore distilleries, breweries, vineyards, or brand experiences from anywhere in the world, these walkthroughs build transparency, authenticity, and emotional connection. They transform brand storytelling into an engaging, memorable journey, showing what a product is, where it comes from and how it’s made. For trade and retail clients, immersive walkthroughs also serve as dynamic sales tools, helping present product ranges, event setups, or retail activations with impact and clarity. Ultimately, they elevate brand perception, drive engagement, and strengthen consumer trust by turning passive viewing into active, meaningful exploration.

Virtual Gallery

We can create a virtual space that allows brands and venues to showcase historical objects and stories in breathtaking detail, unconstrained by physical space or geographical limits. Visitors can explore rare artifacts, archives, and exhibits up close in a fully interactive 3D environment, bringing heritage to life for global audiences. This digital venue becomes an ever-accessible repository where anyone interested in the brand’s history can engage, learn, and connect online. Beyond preservation and storytelling, the content can be easily repurposed for marketing, sharing captivating snippets on social media, launching interactive campaigns, or offering behind-the-scenes experiences that deepen audience engagement. The result is a powerful fusion of culture, innovation, and storytelling that extends the reach and impact of your brand’s legacy worldwide.

Apps

Our interactive apps offer a dynamic way to connect with consumers, enhance brand loyalty, and drive measurable engagement. By blending entertainment, education, and personalisation, these apps transform one-way marketing into two-way interaction, allowing users to explore products, learn about ingredients or heritage, and participate in challenges, tastings, or loyalty programs. Immersive experiences, virtual mixology guides, gamified rewards, and personalised recommendations keep consumers actively involved with the brand beyond the point of purchase. For businesses, interactive apps provide real-time analytics on user behavior and preferences, enabling smarter marketing decisions and targeted campaigns. They also foster community building and repeat engagement, turning casual customers into brand advocates. Ultimately, interactive apps help to stand out in a crowded market by creating memorable, data-driven, and emotionally engaging consumer experiences.

Concept to Market visualisation

Using 3D and CGI technology enables companies to bring concepts to life with stunning, photo-realistic visuals, long before physical prototypes or packaging are produced. To  streamline the creative process from concept to marketing visualisation, allowing teams to test, refine, and present designs with complete flexibility and accuracy. Replace costly product photography and physical mock-ups with 3D renders to significantly reduce production time and expenses while maintaining consistent, high-quality visuals across campaigns. Assets can be reused across digital channels and ensure brand consistency and creative versatility. Ultimately, 3D and CGI visualisation empowers brands to communicate ideas more effectively, accelerate go-to-market timelines, and captivate audiences with imagery that looks and feels real.

AI-Generated content

AI-generated content offers a fast, cost-effective, and scalable way to create high-quality marketing materials that stay fresh and relevant. By leveraging AI, brands can instantly produce tailored copy, visuals, videos, and even product mockups that align with specific audiences, seasonal trends, or campaign goals. Our automation accelerates content creation while maintaining brand tone and consistency across channels, enabling real-time personalisation that adapts to consumer behavior, location, and preferences to increase engagement and conversion. For creative teams, it frees up time for strategy and innovation while reducing dependency on costly external production. AI-generated content empowers FMCG and drinks companies to stay agile, creative, and competitive in a fast-moving digital market.