Maze Reality

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Sports

Immersive technology is transforming the world of sports by redefining how fans, athletes, and organisations experience and engage with the game. Through augmented, virtual, and mixed reality, we create dynamic environments that bring training, storytelling, and fan interaction to a whole new level. Athletes can train smarter using realistic simulations, performance visualisations, and scenario-based practice without physical limitations. For fans, immersive tech offers unforgettable experiences, stepping into virtual locker rooms, reliving historic matches, or viewing live games from any angle as if they were on the pitch. Sports clubs and venues benefit from new revenue streams through virtual events, branded experiences, and global fan engagement beyond the stadium or golf course.

Portals

Mobile portals bring powerful new opportunities to the sports sector by connecting fans, teams, and brands through immersive, interactive experiences accessible straight from a smartphone. They allow supporters to step virtually onto the pitch, explore stadiums, relive iconic moments, or view 3D player stats and replays in real-world settings. For clubs and organisations, portals open up new revenue and engagement channels through interactive sponsorships, digital collectibles, and branded fan experiences. Enhance live events with real-time data, or interactive content. Portals can support athlete training, recruitment, and facility promotion by visualising tactics, player movements, or venue designs in 3D. Portals bridge the gap between digital innovation and real-world passion.

Mixed Reality Events

Mixed Reality (MR) experiences and events are revolutionising the sports industry by seamlessly blending the physical and digital worlds to create deeper fan engagement, smarter training, and new commercial opportunities. MR transforms how fans watch and interact with sports, with live games,  real-time stats, 3D player holograms, or replays that appear right in front of them. MR provides realistic, data-driven training simulations that improve performance and tactical awareness without physical risk. Venues and event organizers can use MR to enhance wayfinding, sponsorship visibility, and fan experiences both onsite and remotely.

Sky Sports golf has used this technology to create “holograph” replicas, which were then transferred to Sky’s studio, allowing pundits to track, pause, and rotate the digital replicas 360 degrees to provide a detailed, all-angle analysis of a player’s swing.

Immersive Marketing

Immersive marketing is transforming the sports sector by creating powerful, emotionally engaging experiences that connect fans, athletes, and brands like never before. By using immersive technologies sports companies can drive deeper emotional connection, boost fan loyalty, and amplify brand reach through shareable, memorable experiences. Sponsors and partners benefit from new, high-impact activation opportunities that blend entertainment with interactivity, both at live events and online. Immersive campaigns also provide valuable data and insights into fan behaviour, helping tailor future engagement. Redefining how sports are promoted in the digital era.